A B-Corp, also known as a Benefit Corporation, is a for-profit corporation which is dedicated to be a benefit to society, not just to customers, employees and owners. This designation allows its executives and board to put its beneficial mission ahead of the goal of maximizing profit. You can find us listed on the BenefitCorp.org website.
PeopleCount's societal benefit is to enable people to effectively govern themselves, as stated in our mission.
A handful of states have created this corporation status. For more information on California's, see this CA.gov document and the applicable law (search for "benefit").
In 2013, when PeopleCount has a track record of societal benefit, we'll seek B-Corp certification, such as from BCorporation.net. See also their pages about What's a B-Corp and The B-Corp Declaration.
You can also read these articles about Benefit Corporations in The Economist, The L.A. Times and Forbes.
PeopleCount incorporated as a Benefit Corporation for several reasons.